Actionable Offers

Instead of just advertising on your ATMs, with BankWorld, you can actively sell through them.

Unique to BankWorld is the capability to present actionable adverts at the ATM, online or on the mobile that customers can accept instantly. BankWorld will automatically process the request and deliver the product right away.

Instead of just advertising on your ATMs, with BankWorld, you can actively sell through them. With BankWorld, you also have the capability to pre-approve customers for specific offers and push actionable adverts that can be instantly accepted online such as loans, overdrafts or new card offers.

BankWorld includes a single Customer Information File (CIF) which gives a 360 degree view of the customer’s profile and activities including all of his accounts and products thus facilitating the creation of segments. BankWorld enables you to move away from the one-size-fits-all approach by giving you the power to deliver segment-specific transactions and services. Customers are presented with a unique transaction mix, personalised actionable adverts and a distinct look and feel that is relevant to their profile therefore more effective in increasing sales.

BankWorld also includes business intelligence features that ease and improve the cross-selling of your products. With customers receiving offers and services that are relevant to them, you have a greater opportunity to increase your product ratio per customer and impact positively the customer experience as well as your profitability.

BankWorld Actionable Offers benefits:

  • Stream Revenue
  • Segmentation Capabilities
  • Targeted Campaigns Only
  • High Success Rate
  • Increased Product Ratio
  • Relationship Building
  • Automated System
  • Available across all channels
Personalise services to customer at the ATM, CR2 at Finovate Europe 2013

CR2 demonstrate how to personalise services at the ATM using our innovative Bankworld ATM solution. BankWorld ATM solution enables customers to get a tailored offering as well as a unique branding in line with their lifestyle.